Light needs shadow. Success needs failure. Success is not luck.
Here you will find a selection of our projects that worked less well.
Mouse-flavored cat food
Cats love mice. So why is there no mouse-flavored cat food? We got to the bottom of this problem and developed mouse-flavored cat food. Funnily enough, nobody wanted to market this product ¯\_(ツ)_/¯
MyRims
Stationary hubcaps. Printed with your favorite motif, e.g. the children or the club crest. That had to work! Or so we thought. And were proven wrong. Nobody wanted to put these "pretty" accessories on their car.
Printer free
Who still needs a printer in the age of the iPad and iPhone? Only a few times a year to cancel a contract or something similar. The idea: Print free of charge and receive the printout by post: Enclosure: Advertising that finances us. A big thank you to the numerous students who have ruined us by printing their manuscripts!
Star test
Those who are satisfied in a restaurant do not rate. Those who are dissatisfied, on the other hand, do. This is where Sternetest comes in: Those who are satisfied rate the restaurant because they can win something in the star test. Most people didn't find it that exciting and abstained from giving an opinion. ¯\_(ツ)_/¯
FamilyCheck
Friday afternoon. What could you do with the family at the weekend? Familycheck offers you a wide selection of excursion destinations in your area. Misconception: Hardly anyone searches for excursion destinations in the surrounding area. Everyone searches for specific excursion destinations, which in turn are always at number 1 in Google anyway.
Charging stations
In 2014, we launched the largest directory of e-charging stations in Europe. The idea was to make it easy for everyone to find the nearest charging station. Mistake: The year was 2014 and we were probably 10 years ahead of our time.
... will certainly be continued